# Step 2 - Creating Rules

Get your first two rules running in minutes using ReEngage's quick-start buttons - no manual setup needed.

**In this guide:**

* [Why use this?](#why-use-this)
* [Before you start](#before-you-start)
* [Rule 1 - Hide negative comments](#rule-1-hide-negative-comments)
* [Rule 2 - Set up auto-reply](#rule-2-set-up-auto-reply)
* [FAQs](#faqs)

***

### 💡 Why use this?

These two rules cover the basics for any new account:&#x20;

* Keeping your comment sections clean&#x20;
* Making sure interested commenters get a response.&#x20;

Both can be live in under 5 minutes each.

***

### ✅ Before you start

Check one setting in your ReEngage account before creating any rules.

1. Go to **Settings > Config**
2. Set **Processing Mode** to **Advanced**

> ⚠️ If left on Standard, only the first matching rule fires per comment. A comment won't be hidden AND get a reply - it'll only get one. Always use Advanced.

<figure><img src="/files/GRtcxGjrfuX3sCaBLF0B" alt=""><figcaption></figcaption></figure>

***

### 🙈 Rule 1 - Hide negative comments

Automatically hides spam, complaints, and toxic comments before others see them.

> 💡 Hiding doesn't cut off the conversation. The commenter still sees their own comment and still receives any reply or DM you send them.

1. In your **ReEngage account**, go to **Engage > Moderation Rules**
2. Click **+ Hide negative comments** in the top right

<figure><img src="/files/xdUBGUwwchyvg3RYz0wv" alt=""><figcaption></figcaption></figure>

3. A dialog opens pre-filled with: Moderation target = Facebook Comments, Condition = Matches Sentiment, Sentiment = Negative, Action = Hide
4. Select your page or specific pages under **Pages**
5. Adjust any fields if needed, then click **Submit**

<figure><img src="/files/Ut0DLopnHTzM27mBih6y" alt=""><figcaption></figcaption></figure>

> ⚠️ Rules apply to new comments only from the moment they're activated. To apply to past comments, see: How to Rewind?

> 📋 This quick-start covers sentiment-based hiding on Facebook only. To also hide by keyword or set up the same rule on Instagram, see: Advanced moderation rules →

***

### 💬 Rule 2 - Set up auto-reply

Automatically replies to comments from people showing interest or curiosity. Keeps your page active and makes sure potential customers don't go unanswered.

> 💡 You need an AI agent set up in your **ReEngage account** before this rule will work. Set up your AI agent →

1. In your **ReEngage account**, go to **Engage > Moderation Rules**
2. Click **+ Setup auto reply** in the top right
3. Enter a Rule Name (e.g. Auto Reply - Facebook)
4. Set Moderation Target to **Facebook Comments** or **Instagram Comments**
5. Set Type to **All** (or Paid/Organic if needed)
6. Select your pages under **Pages**
7. Set Condition to **Does Not Contain Keywords but Sentiment Matches**
8. Select your keyword group under **Keywords** (exclusion list - see tip below)
9. Select **Neutral, Interested, Positive** under Sentiment Labels
10. Set Action to **Reply via comment with AI agent**
11. Select your comment reply agent > Submit

📸 *Screenshot placeholder - auto reply rule setup*

> 💡 The Keywords field is an exclusion list. If you've set up a separate DM rule for specific phrases (like "promo code"), add those same keywords here so the same comment doesn't trigger both a reply and a DM. Learn more: Advanced moderation rules →

***

### ❓ FAQs

**⚠️ Q: A negative comment isn't being hidden. What's wrong?**\
A: Check two things - (1) Negative is selected under Sentiment Labels in your ReEngage account (not pre-selected by default), and (2) the Moderation Target matches the right platform. An Instagram rule won't catch Facebook comments.

**📋 Q: Will the rule apply to comments that were already posted?**\
A: No. Rules only apply to new comments from the moment they're activated. To apply to past comments, see: How to Rewind?

**📋 Q: Do I need an AI agent before auto-reply will work?**\
A: Yes. You'll need an agent configured and assigned in your ReEngage account before the rule can send any replies. Hide rules don't require an agent.

**🔗 Q: Where do I go next?**\
A: Once your basic rules are running, set up advanced rules to add DM automation, keyword-based hiding, and smarter segmentation.


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